http://soup.tenz.net/ http://soup.tenz.net/ http://e.asset.soup.io/asset/0014/8238_bc0e.png 90 90 tenz的雜菜湯 {"tags":["Kuso\u60e1\u641e","\u4e82\u5beb\u96a8\u7b46","\u4e82\u62cd","\u5a92\u9ad4\u601d\u8fa8","\u5de5\u4f5c\u96dc\u8a18","mobile","UED","wretch","\u53f0\u5317\u8eca\u7ad9","\u5ee3\u544a","\u6587\u6848"],"type":"regular","title":"\u003Ca href=\"http://feedproxy.google.com/~r/tenz/kkOw/~3/CoyKUk3Q0RM/864\"\u003E\u6587\u6848\u6539\u4e00\u4e0b\u6bd4\u8f03\u597d\u5427\uff1f\u003C/a\u003E","source":"http://feedproxy.google.com/~r/tenz/kkOw/~3/CoyKUk3Q0RM/864","body":"\u003Cp\u003E\u003Ca href=\"http://www.flickr.com/photos/tenz1225/4770682574/\" title=\"Flickr \u4e0a tenz1225 \u7684 \u5947\u602a\u7684\u6587\u6848\uff1a\u770b\u5de6\u908a\"\u003E\u003Cimg src=\"http://farm5.static.flickr.com/4136/4770682574_421b5d13e9_z.jpg\" height=\"480\" alt=\"\u5947\u602a\u7684\u6587\u6848\uff1a\u770b\u5de6\u908a\" width=\"640\" /\u003E\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003E\u9019\u662f\u6700\u8fd1\u51fa\u73fe\u5728\u6377\u904b\u53f0\u5317\u8eca\u7ad9\u88e1\u7684\u5de8\u5e45\u5ee3\u544a\uff0c\u4e0d\u904e\u6bcf\u6b21\u7d93\u904e\u6642\u90fd\u89ba\u5f97\u6587\u6848\u602a\u602a\u7684\uff1a\u5de6\u908a\u7684\u90a3\u500b\u4eba\u982d\u8aaa\u734e\u54c1\u8cc7\u8a0a\u300c\u5feb\u770b\u5de6\u908a\u300d\uff0c\u4f46\u662f\u5f9e\u4e0b\u6a13\u7684\u65b9\u5411\u4f86\u770b\uff0c\u734e\u54c1\u8cc7\u8a0a\u660e\u660e\u5c31\u5728\u53f3\u908a\u554a\u3002\u003C/p\u003E\n\u003Cp\u003E\u770b\u5230\u6642\u6709\u5169\u500b\u611f\u89f8\u3002\u003C/p\u003E\n\u003Cp\u003E\u7b2c\u4e00\uff0c\u9019\u662f\u5f88\u57fa\u672c\u7684UED\u932f\u8aa4\uff0c\u5c31\u662f\u53ea\u7528\u4e86\u4e00\u7a2e\u89d2\u5ea6\u4f86\u601d\u8003\uff0c\u6c92\u6709\u601d\u8003\u4e0d\u540c\u7684\u60c5\u5f62\u3002\u5982\u679c\u8a2d\u8a08\u8005\u5728\u64b0\u5beb\u6587\u6848\u3001\u7de8\u6392\u8996\u89ba\u5167\u5bb9\u6642\uff0c\u53ef\u4ee5\u591a\u8003\u616e\u4e0d\u540c\u7684\u4f7f\u7528\u8005\u52d5\u7dda\uff0c\u5927\u6982\u5c31\u4e0d\u6703\u72af\u4e0b\u9019\u7a2e\u932f\u8aa4\u3002\u003C/p\u003E\n\u003Cp\u003E\u7b2c\u4e8c\uff0c\u4ee4\u4eba\u597d\u5947\u7684\u662f\uff0c\u5982\u679c\u5728\u8a2d\u8a08\u6642\u6c92\u767c\u73fe\u9019\u500b\u932f\u8aa4\uff0c\u70ba\u4ec0\u9ebc\u73fe\u5834\u5f35\u8cbc\u6642\u4e5f\u6c92\u767c\u73fe\u5462\uff1f\u8a72\u4e0d\u6703\u53c8\u662f\u90a3\u7a2e\u300c\u56e0\u70ba\u7522\u54c1\u5df2\u7d93\u505a\u51fa\u4f86\u4e86\uff0c\u6240\u4ee5\u975e\u4e0a\u4e0d\u53ef\u300d\u7684\u676f\u5177\u5427\uff1f\u003C/p\u003E\n\u003Cp\u003EBTW\uff0c\u5176\u5be6\u53ef\u4ee5\u5f88\u7c21\u55ae\u5730\u4fee\u6b63\u9019\u500b\u5ee3\u544a\u7684\u932f\u8aa4\uff0c\u53ea\u8981\u628a\u300c\u5de6\u908a\u300d\u6539\u6210\u300c\u5c0d\u9762\u300d\u5c31\u884c\u4e86\u3002\u6574\u5f35\u5674\u592a\u8cb4\u7684\u8a71\uff0c\u5674\u4e00\u5c0f\u7247\u6492\u9686\u5df4\u65af\u8cbc\u4e0a\u53bb\u61c9\u8a72\u4e5f\u884c\u3002\u4e0d\u662f\u4e0d\u80fd\u89e3\u6c7a\u3002\u003C/p\u003E\n\u003Cp\u003E\u90a3\u9ebc\uff0c\u6c92\u6709\u66f4\u6b63\u7684\u539f\u56e0\uff0c\u53c8\u6703\u662f\u4ec0\u9ebc\u5462\uff1f\u003C/p\u003E\n\u003Cdiv class=\"feedflare\"\u003E\n\u003Ca href=\"http://feeds.feedburner.com/~ff/tenz/kkOw?a=CoyKUk3Q0RM:bY0TwbEs5JA:yIl2AUoC8zA\"\u003E\u003Cimg src=\"http://feeds.feedburner.com/~ff/tenz/kkOw?d=yIl2AUoC8zA\" /\u003E\u003C/a\u003E \u003Ca href=\"http://feeds.feedburner.com/~ff/tenz/kkOw?a=CoyKUk3Q0RM:bY0TwbEs5JA:dnMXMwOfBR0\"\u003E\u003Cimg src=\"http://feeds.feedburner.com/~ff/tenz/kkOw?d=dnMXMwOfBR0\" /\u003E\u003C/a\u003E \u003Ca href=\"http://feeds.feedburner.com/~ff/tenz/kkOw?a=CoyKUk3Q0RM:bY0TwbEs5JA:iIVyIce9tSs\"\u003E\u003Cimg src=\"http://feeds.feedburner.com/~ff/tenz/kkOw?d=iIVyIce9tSs\" /\u003E\u003C/a\u003E \u003Ca href=\"http://feeds.feedburner.com/~ff/tenz/kkOw?a=CoyKUk3Q0RM:bY0TwbEs5JA:mPSYA5ADI54\"\u003E\u003Cimg src=\"http://feeds.feedburner.com/~ff/tenz/kkOw?d=mPSYA5ADI54\" /\u003E\u003C/a\u003E \u003Ca href=\"http://feeds.feedburner.com/~ff/tenz/kkOw?a=CoyKUk3Q0RM:bY0TwbEs5JA:F7zBnMyn0Lo\"\u003E\u003Cimg src=\"http://feeds.feedburner.com/~ff/tenz/kkOw?i=CoyKUk3Q0RM:bY0TwbEs5JA:F7zBnMyn0Lo\" /\u003E\u003C/a\u003E \u003Ca href=\"http://feeds.feedburner.com/~ff/tenz/kkOw?a=CoyKUk3Q0RM:bY0TwbEs5JA:D7DqB2pKExk\"\u003E\u003Cimg src=\"http://feeds.feedburner.com/~ff/tenz/kkOw?i=CoyKUk3Q0RM:bY0TwbEs5JA:D7DqB2pKExk\" /\u003E\u003C/a\u003E\n\u003C/div\u003E\u003Cimg src=\"http://feeds.feedburner.com/~r/tenz/kkOw/~4/CoyKUk3Q0RM\" height=\"1\" width=\"1\" /\u003E"} <p><a href="http://www.flickr.com/photos/tenz1225/4770682574/" title="Flickr 上 tenz1225 的 奇怪的文案：看左邊"><img src="http://farm5.static.flickr.com/4136/4770682574_421b5d13e9_z.jpg" height="480" alt="奇怪的文案：看左邊" width="640" /></a></p> <p>這是最近出現在捷運台北車站裡的巨幅廣告，不過每次經過時都覺得文案怪怪的：左邊的那個人頭說獎品資訊「快看左邊」，但是從下樓的方向來看，獎品資訊明明就在右邊啊。</p> <p>看到時有兩個感觸。</p> <p>第一，這是很基本的UED錯誤，就是只用了一種角度來思考，沒有思考不同的情形。如果設計者在撰寫文案、編排視覺內容時，可以多考慮不同的使用者動線，大概就不會犯下這種錯誤。</p> <p>第二，令人好奇的是，如果在設計時沒發現這個錯誤，為什麼現場張貼時也沒發現呢？該不會又是那種「因為產品已經做出來了，所以非上不可」的杯具吧？</p> <p>BTW，其實可以很簡單地修正這個廣告的錯誤，只要把「左邊」改成「對面」就行了。整張噴太貴的話，噴一小片撒隆巴斯貼上去應該也行。不是不能解決。</p> <p>那麼，沒有更正的原因，又會是什麼呢？</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/tenz/kkOw?a=CoyKUk3Q0RM:bY0TwbEs5JA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/tenz/kkOw?d=yIl2AUoC8zA" /></a> <a href="http://feeds.feedburner.com/~ff/tenz/kkOw?a=CoyKUk3Q0RM:bY0TwbEs5JA:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/tenz/kkOw?d=dnMXMwOfBR0" /></a> <a href="http://feeds.feedburner.com/~ff/tenz/kkOw?a=CoyKUk3Q0RM:bY0TwbEs5JA:iIVyIce9tSs"><img src="http://feeds.feedburner.com/~ff/tenz/kkOw?d=iIVyIce9tSs" /></a> <a href="http://feeds.feedburner.com/~ff/tenz/kkOw?a=CoyKUk3Q0RM:bY0TwbEs5JA:mPSYA5ADI54"><img src="http://feeds.feedburner.com/~ff/tenz/kkOw?d=mPSYA5ADI54" /></a> <a href="http://feeds.feedburner.com/~ff/tenz/kkOw?a=CoyKUk3Q0RM:bY0TwbEs5JA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/tenz/kkOw?i=CoyKUk3Q0RM:bY0TwbEs5JA:F7zBnMyn0Lo" /></a> <a href="http://feeds.feedburner.com/~ff/tenz/kkOw?a=CoyKUk3Q0RM:bY0TwbEs5JA:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/tenz/kkOw?i=CoyKUk3Q0RM:bY0TwbEs5JA:D7DqB2pKExk" /></a> </div><img src="http://feeds.feedburner.com/~r/tenz/kkOw/~4/CoyKUk3Q0RM" height="1" width="1" />Wed, 07 Jul 2010 06:20:00 GMThttp://soup.tenz.net/post/64029421/urn:www-soup-io:1:64029421regularkuso惡搞亂寫隨筆亂拍媒體思辨工作雜記mobileuedwretch台北車站廣告文案 {"tags":["yahoo","wretch","illyqueen"],"type":"image","source":"http://www.flickr.com/photos/tenz1225/4389172956/","body":"\u003Cstrong\u003Eilly@yahoo\u003C/strong\u003E","url":"http://e.asset.soup.io/asset/0706/2270_a7b0.jpeg"} <p><a href="http://www.flickr.com/photos/tenz1225/4389172956/"><img alt="2270_a7b0_400" height="406" src="http://e.asset.soup.io/asset/0706/2270_a7b0_400.jpeg" width="400" /></a></p> <p><strong>illy@yahoo</strong></p>Fri, 26 Feb 2010 04:07:44 GMThttp://soup.tenz.net/post/46457024/illy-yahoourn:www-soup-io:1:46457024imageyahoowretchillyqueen {"tags":["yahoo","wretch","illyqueen"],"type":"image","source":"http://www.flickr.com/photos/tenz1225/4388406759/","body":"\u003Cstrong\u003Eilly@yahoo\u003C/strong\u003E","url":"http://0.asset.soup.io/asset/0706/2272_2b46.jpeg"} <p><a href="http://www.flickr.com/photos/tenz1225/4388406759/"><img alt="2272_2b46_400" height="279" src="http://0.asset.soup.io/asset/0706/2272_2b46_400.jpeg" width="400" /></a></p> <p><strong>illy@yahoo</strong></p>Fri, 26 Feb 2010 04:07:41 GMThttp://soup.tenz.net/post/46457044/illy-yahoourn:www-soup-io:1:46457044imageyahoowretchillyqueen {"tags":["yahoo","wretch","illyqueen"],"type":"image","source":"http://www.flickr.com/photos/tenz1225/4388406629/","body":"\u003Cstrong\u003Eilly@yahoo\u003C/strong\u003E","url":"http://1.asset.soup.io/asset/0706/2273_5347.jpeg"} <p><a href="http://www.flickr.com/photos/tenz1225/4388406629/"><img alt="2273_5347_400" height="346" src="http://1.asset.soup.io/asset/0706/2273_5347_400.jpeg" width="400" /></a></p> <p><strong>illy@yahoo</strong></p>Fri, 26 Feb 2010 04:07:37 GMThttp://soup.tenz.net/post/46457047/illy-yahoourn:www-soup-io:1:46457047imageyahoowretchillyqueen {"tags":["map","sns","wretch","facebook"],"type":"image","source":"http://www.flickr.com/photos/tenz1225/4206061218/","body":"\u003Cstrong\u003EWorld map of social networks\u003C/strong\u003E","url":"http://3.asset.soup.io/asset/0600/3155_d397.png"} <p><a href="http://www.flickr.com/photos/tenz1225/4206061218/"><img alt="3155_d397_400" height="206" src="http://3.asset.soup.io/asset/0600/3155_d397_400.png" width="400" /></a></p> <p><strong>World map of social networks</strong></p>Tue, 22 Dec 2009 11:12:34 GMThttp://soup.tenz.net/post/38855703/World-map-of-social-networksurn:www-soup-io:1:38855703imagemapsnswretchfacebook